In our 6 month campaign, social action was taken 620 times on 184 Facebook posts through comments, likes or sharing content with a friend. 179 unique participants took part in the conversation and the average person contributed 3.46 times.
On a personal note, I decided to utilize my personal Facebook wall (versus a business, blog or group page) to keep these posts in front of folks in my immediate sphere of influence. That means that 1 out of every 12.69 of my closest strangers, acquaintances and friends participated in the campaign. 4 people who I honestly did NOT know contributed so we did reach outside of my list of online ‘friends.’ In addition, I had to investigate how I knew 4 different participants, but had 4 eureka moments and thanked these individuals who I’ve reconnected with.
The top contributor was an old friend who now serves our country in the Air Force, he took action 38 times. The frequency of participation is highlighted here: 1 time: 99 people, 2 times: 31 people, 3-4 times: 19 people, 5-9 times: 14 people, 10-24 times: 12 people, 25+ times:4 people.
I am also happy to say that TheWorldNeedsMore reached around the globe. Some contributions came from the countries of China, Japan and Mozambique Africa. If we lived in a perfect world where we could trace the actual impressions of all of our ideas hitting the eyes of these strangers, acquaintances and friends, I wonder how many people did not participate, but were influenced in some way. Positively, I hope. Social media is a cool thing.